About
With a background in psychology, design, and product management, it's clear that makers often spend too much time building before exposing themselves to real sales and public feedback.
The amount of finesse you need in user testing to sniff out the truth is quite astounding. And people are really bad at predicting their behavior in the future. But experiments — creating situations where the product feels real — have a much higher accuracy.
Black Dot is created as a shared infrastructure to quickly test a range of ideas without going through the process of creating the ad account, the brand, the name again and again.
We are not a marketing brand. Although occasionally we will let the ads we make keep running when they work well.